How Top Ad Consulting helped congressional candidate raise 23x more with digital fundraising_
Top Ad Consulting saw significant success in fundraising and outreach for the Rodimer for Congress campaign. Prior to Top Ad’s work, the Rodimer campaign was averaging $12k-per-month in digital fundraising. After Top Ad took over their fundraising, this was increased by 23x to average $275,000 per month.
Top Ad Consulting handled fundraising and voter outreach for Rodimer for Congress through digital ads, social media, text messaging, and email campaigns.
“The team at Top Ad Consulting broke donation records in Nevada and outraised an incumbent candidate. They brought in over 30k donors in three months! Nobody else in the country can do that.” – Dan Rodimer.
Organic Social Media
Increase in 10 months
Facebook saw an increase from 1.5k followers to 23k followers (15x increase). Twitter saw an increase from 1k impressions per day to 45k impressions per day. Twitter followers increased from 600 to 15.5k (26x increase)
Fundraising Increase
in 4 months
Online fundraising increased from $12k per month to $275k per month (23x increase) with an average donation of $39.84. Increase online small donors from 1000 to 35,000. 6 Fundraising Videos created and optimized-per-platform Over $100,000 raised through text message solicitation to new and previous donors (a 11.5x Return on Investment) Top Ad raised Rodimer for Congress an additional $94,000 through email solicitation to existing donors
Digital Ad
Statistics
Google Ads for this campaign received 15.8 million impressions and 1.24 million video views in 4 months. Facebook Ads for this campaign received 15.7 million impressions in 4 months.
Fundraising Increase
in 4 months
Online fundraising increased from $12k per month to $275k per month (23x increase) with an average donation of $39.84. Increase online small donors from 1000 to 35,000. 6 Fundraising Videos created and optimized-per-platform Over $100,000 raised through text message solicitation to new and previous donors (a 11.5x Return on Investment) Top Ad raised Rodimer for Congress an additional $94,000 through email solicitation to existing donors
Digital Ad
Statistics
Google Ads for this campaign received 15.8 million impressions and 1.24 million video views in 4 months. Facebook Ads for this campaign received 15.7 million impressions in 4 months.
Results_
Top Ad Consulting’s campaign for Dan Rodimer was a huge success. We saw a 141% increase in his following on social media in the first month. By combining targeted advertising, email, and social media marketing, we were able to greatly increase the effectiveness of every avenue of Rodimer's digital marketing over that of his prior digital advertising provider.
